An SEO (Search Engine Optimization) audit is an in-depth and detailed analysis of a website, with the aim of improving the site’s positioning in search engines and increasing its online visibility. This activity is critical to any successful digital marketing strategy. The main objective of an SEO audit is to discover and correct technical, structural and content problems that may hinder the visibility of the website on search engines such as Google, Bing or Yahoo.
Why you should invest in SEO:
- Climbing in search results: A solid SEO strategy improves your site’s ranking on search engines, making it easier for people to find your company when they search for similar products or services.
- Increase organic traffic: Effective SEO attracts an audience truly interested in your industry, helping to build a loyal user base over time.
- Reduce costs to acquire customers: An investment in SEO can reduce the need for expensive advertising campaigns, allowing you to save money in the long term.
- Improving user experience: SEO is not just about search engines but also about the user experience on your site. Improving navigability and content makes both users and search engines satisfied.
- Preparing for Artificial Intelligence: When the time comes to implement AI technologies to improve your online visibility, a well-optimized site will provide a solid and ready foundation for adopting these advanced solutions.
Main elements that are analyzed during an SEO audit:
- Keywords: Check whether the site uses keywords relevant to your business and whether they have been implemented correctly on the pages.
- Content: The quality of the content on the website is evaluated. It checks whether the content is unique, informative and relevant to users.
- SEO Performance Indicators: You monitor key metrics such as ranking in SERPs (search engine results pages).
- Site Structure: We examine the architecture of the website, including internal links, URL structure, and overall usability of the site.
- Mobile-friendliness: We check whether the site is optimized for mobile devices, since Google uses mobile-first indexing.
- On-page optimization: Checks whether the site’s pages are optimized for search engines, including elements such as meta tags, page titles and the correct use of heading tags (H1, H2, H3, etc.).
- Backlink profile: The backlink profile is analyzed to identify the quality and quantity of links pointing to the site. Backlinks from high-quality sources can improve your search engine rankings.
Benefits of an SEO audit:
- Improved Ranking: SEO audit can help identify and resolve issues hindering your website’s ranking.
- Increase organic traffic: This audit can help improve organic traffic to the website.
- Improved user experience: SEO audit can help improve the user experience of the website.
Presentation of the results:
At the conclusion of an SEO audit, I will provide a comprehensive report containing specific technical recommendations and useful information to effectively address the issues identified.
To receive a personalized proposal, book an appointment in the contacts section.