I work as a freelance
on innovative projects.
Nice to meet you, I’m Nicola Lapenta. For over twenty years, I have been working as a consultant in transforming my clients’ requirements in technological projects. In recent years, I have been developing innovative projects as a Digital Marketing Consultant.
Every day, I meet entrepreneurs who have had the courage to change processes, software and methods, only to find themselves in undesirable situations. This happens when the proposed solution is not in line with the needs of the company and they do not have the tools to make an accurate assessment. Also for this reason, I analyze and optimize the real data of all digital channels to propose the best strategy for your company’s activities.
How I can help you in digital activities
Learn more about the services offered
01 | Data Analytics
My consultancys start with a thorough audit of the digital channels used. Only by analyzing the real data of an online activity effective strategies can be created. Discover the Data Analytics offer in the Services area.
02 | Lead Generation
To help you acquire qualified traffic to increase your customers, I create and plan lead generation campaigns tailored to your business goals. Find out about the campaigns offered in the Services area.
03 | Training
I offer training targeted to your real business needs. The autonomy on some specific topics helps you to implement really effective strategies. Learn more about the training offered in the Services area.
Testimonials from some clients I have worked with.
I recommend that you read them and, if you wish, contact them.
I am grateful to Nicola Lapenta, he introduced me to the world of digital marketing, he encouraged me and helped me understand how it works. He also helped me with the digital activities at Agile School.
We were looking for a consultant who would allow us to identify a strategy rather than a magic lamp in which to extract solutions. Throughout the development of the RossoMagenta activities, we constantly met with Nicola, in order to continuously adjust the aim of our actions. We appreciated the professionalism and transparency, qualities that have allowed us to always have a sincere and balanced relationship. The continuous feedback and updates on the progress of the work made us feel followed and that we were in safe hands.
I wanted to increase the sales of my PlexiArtGlass e-commerce, and with only organic activities I have already achieved good results. I appreciated Nicola’s systematic method, the creation of presentations that helped me grasp my real needs and the various solutions applicable with concrete data. I immediately understood that I was faced with a truly capable person both in theory and in practice.
After Nicola developed the new website MioClub for me, I asked to evaluate possible benefits of a Facebook marketing campaign. Nicola prepared a campaign plan that contained measurable results and other possible benefits for my business.
There were already several times when I worked with consultants who simply turned out to be implementers of my ideas. When Nicola was working on the development of my website Tonyfly, I realized that he had a lot of knowledge in digital marketing. I was impressed by his broad experience in this field.
