About

Learn more about my profile

Welcome, I am Nicola Lapenta. I help entrepreneurs and companies to compete in the digital market with innovative services based on Data Analysis.

In my activities I develop a strong Data-Driven approach because I believe that any decision-making process requires informed decisions, based on objective facts and not on personal feelings.

The photo show Nicola Lapenta data consultant
The photo shows google analytics graphics
What can I do for your Company

• Temporary management for innovative projects.
• Develop a tailored omnichannel strategy for your online business.
• Developed KPI-Dashboards and Reports using Analytics Platforms.
• Implementation of site analytics and tag management platforms.
• Help you acquire qualified traffic to increase your customers.
• Extract Value from your company’s data.
• Constantly improve your sales funnel.

Approach to Data

I believe that a culture of data should be present at all levels of the company. Everyone needs information to help them understand how future activities evolve. Having correct, up-to-date data available and captured with useful frequency is critical to any digital business.

The photo shows tablet with google analytics
  • Business Analytics – University of California, Berkeley, Haas School of Business  – Achieved in 2021

    Master in Marketing e Comunicazione Digitale in Marketing Digitale – Business School Sole 24 Ore  – Achieved in 2017

    Master in Marketing e Master Security Safety and Technology Management – Politecnico Milano – Achieved in 2005

    Diploma Universitario in Informatica Industriale – Politecnico Milano – Achieved in 1990

  • Advanced Google Analytics – Google Digital Academy – Expires June 2023

    Google Analytics for Power Users – Google Digital Academy – Expires February 2024

    Getting Started With Google Analytics 360 – Google Digital Academy – Expires January 2024

    Introdution to Data Studio – Google Digital Academy – Expires May 2024

    Google Tag Manager Fundamentals – Google Digital Academy – Expires August 2023

    Inbount Marketing – HubSpot – Expires August 2022

  • Agile Team Facilitation – Agile School – May 2020

    Agile Professional Foundations – Agile School – May 2019

    QlikView Developer – Accenture – April 2015

    Introduzione Data Visualization – Accenture – March 2015

    Agile software development metodology – Accenture – May 2013

  • Data Science Salon – Miami USA – From 2021

    Social Warning Association – Digital Ethical Movement – From 2021

    Agile-School – Milano – From 2018

    WordPress – Milano – From 2016

For any further information on my profile contact me. I reply promptly.

Credits photo by Google Marketing Platform