My name is Nicola Lapenta, my target is to help entrepreneurs and companies to compete in the digital market with innovative services based on Data Analysis.
I am a passionate data analytics expert with a focus on transforming complex data to help achieve desired outcomes or solve specific problems. With years of industry experience, I have helped numerous professionals and companies maximize the potential of their data to make informed decisions and improve digital strategies.
What can I do for your Company
• Temporary management for innovative projects.
• Develop a tailored omnichannel strategy for your online business.
• Developed KPI-Dashboards and Reports using Analytics Platforms.
• Implementation of site analytics and tag management platforms.
• Help you acquire qualified traffic to increase your customers.
• Extract Value from your company’s data.
• Constantly improve your sales funnel.
• Optimize websites to increase their visibility and positioning in search results.
Approach to Data
In my activities I develop a strong Data-Driven approach because I believe that any decision-making process requires informed decisions, based on objective facts and not on personal feelings.
I believe that a culture of data should be present at all levels of the company. Everyone needs information to help them understand how future activities evolve. Having correct, up-to-date data available and captured with useful frequency is critical to any digital business.
Studies
Online Program in Business Analytics – University of California, Berkeley, Haas School of Business – Achieved in 2021
Master in Marketing e Comunicazione Digitale in Marketing Digitale – Business School Sole 24 Ore – Achieved in 2017
Master in Marketing e Master Security Safety and Technology Management – Politecnico Milano – Achieved in 2005
Diploma Universitario in Informatica Industriale – Politecnico Milano – Achieved in 1990
Certifications
Google Analytics for Power Users – Google Digital Academy – Expires February 2024
Getting Started With Google Analytics 360 – Google Digital Academy – Expires January 2024
Introdution to Data Studio – Google Digital Academy – Expires May 2024
Training
Agile Team Facilitation – Agile School – May 2020
Agile Professional Foundations – Agile School – May 2019
QlikView Developer – Accenture – April 2015
Introduzione Data Visualization – Accenture – March 2015
Agile software development metodology – Accenture – May 2013
Community
Data Management Association Italy – From 2023
Python Milano – From 2022
Agile-School Milano – From 2018
WordPress Milano – From 2016
For any further information on my profile contact me. I reply promptly.
Credits photo by Google Marketing Platform