About

Learn more about my profile

My name is Nicola Lapenta, my target is to help entrepreneurs and companies to compete in the digital market with innovative services based on Data Analysis.

I am a passionate data analytics expert with a focus on transforming complex data to help achieve desired outcomes or solve specific problems. With years of industry experience, I have helped numerous professionals and companies maximize the potential of their data to make informed decisions and improve digital strategies.

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What can I do for your Company

• Temporary management for innovative projects.
• Develop a tailored omnichannel strategy for your online business.
• Developed KPI-Dashboards and Reports using Analytics Platforms.
• Implementation of site analytics and tag management platforms.
• Help you acquire qualified traffic to increase your customers.
• Extract Value from your company’s data.
• Constantly improve your sales funnel.
• Optimize websites to increase their visibility and positioning in search results.

Approach to Data

In my activities I develop a strong Data-Driven approach because I believe that any decision-making process requires informed decisions, based on objective facts and not on personal feelings.

I believe that a culture of data should be present at all levels of the company. Everyone needs information to help them understand how future activities evolve. Having correct, up-to-date data available and captured with useful frequency is critical to any digital business.

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  • Online Program in Business Analytics – University of California, Berkeley, Haas School of Business  – Achieved in 2021

    Master in Marketing e Comunicazione Digitale in Marketing Digitale – Business School Sole 24 Ore  – Achieved in 2017

    Master in Marketing e Master Security Safety and Technology Management – Politecnico Milano – Achieved in 2005

    Diploma Universitario in Informatica Industriale – Politecnico Milano – Achieved in 1990

  • Google Analytics for Power Users – Google Digital Academy – Expires February 2024

    Getting Started With Google Analytics 360 – Google Digital Academy – Expires January 2024

    Introdution to Data Studio – Google Digital Academy – Expires May 2024

  • Agile Team Facilitation – Agile School

    Agile Professional Foundations – Agile School

    QlikView Developer – Accenture

    Introduzione Data Visualization – Accenture

    Agile software development metodology – Accenture

    Oracle SQL Database – Oracle Headquarter Sesto San Giovanni

  • Data Management Association Italy – 2023

    Python Milano – From 2022

    Agile-School Milano – From 2018

    Google Developer Group Cloud Milano – From 2018

    WordPress Milano – From 2016

For any further information on my profile contact me. I reply promptly.

Credits photo by Google Marketing Platform